What We Do
We Deliver Measurable Results
We live to create brand experiences that engage and inspire Cal students. Our creativity, energy, and enthusiasm have no boundaries! We dream Big and the Ideas we develop and execute are even Bigger!
No one knows Generation Y or the Cal student markets better. We’ve mastered the art of bringing brands to life on the UC Berkeley campus through highly integrated and fully customized experiential based marketing platforms.
Our approach to building a relationship between your brand and Cal Students is very simple:
We listen to what type of relationship your company wants to develop with the 36,000 Cal Students we serve
We learn about your company the products and services you have to offer, and how your want your brand to impact the Cal lifestyle
We provide insights into the current and evolving lifestyle and consumer trends of Cal Students and Generation Y share their opinions of your brand and help identify key influencers
We generate ideas that engage Cal students across product or service categories, influence consideration and purchases across gender, age and ethnicity and build word-of-mouth buzz about your brand
We conceive and execute a customized, highly integrated and experiential based strategy that transcend the limitations of traditional marketing
We create brand loyalty through highly interactive one-of-a-kind sampling experiences that develop lifetime relationships with the Cal community
We work with companies and organizations large and small who are committed to the Cal Lifestyle
